Wednesday 30 May 2012

Now I know if Windows Phone and Nokia will succeed in Costa Rica

Although not the first phone with Windows Phone coming into the country ( and the ICE has the Wembley last couple of months ), the launch is important because we are talking about Nokia.
We have no numbers or a formal investigation, but I insist that Nokia is a brand that at least until very recently had an excellent position in Costa Rica. Several friends commented that I did not change their Nokia because they admired his strength. For many, the other models were too sensitive and did not want to risk that with the first fall to the floor to lose their investment. 
This reputation of Nokia may still present, but the fact is that the momentum of the iPhone and Android models that brought the cell opening will had to change the market share of the Finnish company in the country. In reviewing the statistics of the Nation on the Internet, the national site with more visits in Costa Rica is very clear the increased use of Android devices from our country. Nokia devices have generally increased, but not at the same rate, while the Windows Phone has been growing since last year, but very timidly, almost marginally.
The arrival of the Lumia gives you the opportunity to re-position Nokia in the market and offer a different product to IOS and Android, high quality, Windows Phone. Be few who dislikes this operating system, modern and agile. As I said in an earlier post, iPhone lovers to give positive feedback .
. We are a matter of days they will start selling in the country officially the Nokia Lumia , cell phones that run Windows Phone and with which the giant Nokia said over a year ago that he wanted to become The third major competitor in the mobile market (behind, presumably, the iPhone and Android).
The problem I see is the possibility of reaching only the Lumia 800, which means it will almost be competing in the higher range of phones, just below the iPhone and the Galaxy S II. I think because it came so long after its worldwide release, should have been stationed in parallel also bring a range of popular, not the 610 but probably 710. The best thing would have been "taking" the market with four models, but as it is certainly not do so, at least have offered two options would have helped to bring them more attention when you get to the store, if I can not go with such expensive Once you do with the cheap and if I find it very easy cheap, the expensive might be what you go looking. 
Great Nokia smartphones with Symbian already included not anticipated. The N9 with MeeGoo is interesting, but not massive because it is not designed for that. The Lumia, then, those who have the opportunity to make a difference. With irregular sales where they have been released, will be the arrival of the 800 shows what if the good name of Nokia is still present and encourages a purchase or if, like me I suspect, the consumer has already heard enough from other brands and understands that there are other serious options and quality they deserve a chance.

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