Last Saturday I posted an article about the changes we have experienced the Costa Ricans with the arrival of the opening in the cell phone market.
No matter what you do not have happened to any of the new operators, even staying with ICE are notable changes have been made, not only in the last six months, when the competition opened their shops, but for about two years when ICE began preparing to face this challenge.
On this subject I spoke with Don Jaime Palermo, Client Manager of ICE, on Thursday.Then I offer the audio of the interview. Logically, in the form we have provided little space and consider valuable to share with you the analysis that Don Jaime on how ICE changed its strategy, focusing on the engineering, towards a more customer focused (something that in any case, are still struggling, as he himself confesses).
We also hear that without competition changes made by the ICE might have been possible, but do not have the same momentum. For Palermo, the entry of competition benefited the ICE and consumers are dissatisfied with the progress so far, but knows he can not lower our guard against giants such as Telefonica (Movistar) and America Movil (Claro).
The interview lasts about half an hour, quite spacious for our day of tweets to 140 characters, summaries and immediacy. However, I recommend you take the time if you want to better understand how and why the ICE made the changes and where we could handle.
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